Domino's Spent Millions to Fix Their Pizza


With sagging sales, a declining stock price and a pizza that consumers ranked behind Chuckie Cheese in taste, Dominos future was looking bleak in 2010. Their C-Suite took an unconventional approach to fixing their problems: They admitted their pizza wasn't good.

A study found that people thought the pizza taste worse if they found out it was from Domino's.
GOOD MANNERS: Table Settings
BAD MANNERS: Taboo Food


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