Restaurants need to put a lot of thought into how they expand their menus. While there is the risk of losing money if new items don’t sell, you may include a new crowd-pleaser that makes it all worth it. For this reason, there are a couple of smart ways to expand your restaurant menu that you should consider. While you may be operating your business differently than usual, customers will still be appreciative of your wide selection both during and after this unique time.
Give Surveys and Taste Tests
The public determines whether your expanded menu flops or finds a foothold. So, who better to ask about your new menu options than your potential customers? Consider first surveying loyal customers as well as customers you’d like to acquire. This way, you can determine if your changes would alienate current customers while assessing new items’ potential for attracting customers and growing your business.Once you’ve determined that there’s hypothetical interest in a new entrée, make small batches and host a taste test. If you invite third-party diners, you can secure an impartial assessment of your food. This way, you actually know if people will like your new dishes.