Ways to Help Keep Your Restaurant Afloat During COVID-19

Ways to Help Keep Your Restaurant Afloat During COVID-19


The spread of COVID-19 has turned the business world completely upside down in just a few short months. Some businesses have been more affected than others, and those in the restaurant industry seem to have really borne the brunt of things. Because current safety guidelines preclude guests from dining out at restaurants as they once did, businesses have had to get a bit creative with the services they offer. Adapting your services to meet current guidelines is the best way to keep doors open while also keeping staff and customers as safe as possible. Below are a few different ways to help keep your restaurant afloat during COVID-19.

Offer Different Dining Options

One of the best ways to keep your restaurant afloat during COVID-19 is to alter the methods in which you serve your guests. Even as states begin to relax restrictions, many places still restrict restaurants from opening their indoor dining rooms. Though guests may not be able to dine in at your restaurant, there are still several ways you can provide them with your tasty fare. The simplest way to do this is by offering carry-out or curbside pickup. Your customers will still be able to order their favorite dishes without putting themselves at risk by dining inside a crowded restaurant. You can also establish a contactless delivery service. This method may take a bit more organization, as you will need to account for delivery vehicles and drivers, but it can be a very effective way to keep sales up during this unprecedented time.

Diversify Your Menu

If your restaurant’s specialty dishes are not well-suited for carry out or delivery, it may be in your best interest to adjust your menu for the time being. Many restaurants have altered their menu to include more items that are easy to transport or deliver. Panera, for instance, now offers packaged bread, milk, cheese, and even vegetables, allowing customers an easier way to do a bit of their grocery shopping. Some bars and pubs have also altered their menu. Cocktails aren’t exactly suited to carry-out or delivery, but DIY cocktail kits are. These kits include all the necessary ingredients to create your favorite restaurant’s signature cocktails from the comfort and safety of your own home.

Adjust Your Marketing Measures

Though government requirements are starting to relax a bit, some businesses are still opting to keep their doors closed for the time being. It can, therefore, be quite difficult for customers to know whether their favorite businesses are currently open or closed. Adjusting your marketing strategy slightly will keep customers in the loop regarding your business’s reopening. Be sure to keep your social media profiles updated with the latest news regarding your reopening. Even if your dining area is still closed, you can use social media to tout the services you still offer. During this time, it’s more important than ever to maintain your loyal customer base. Including promotional materials in every carry-out or delivery order will show your customers that you still care and that you are excited for them to return to your business when it’s safe to do so.

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