How To Sell Food Products To Grocery Stores

How To Sell Food Products To Grocery Stores
Foodmaker's Checklist.

Do you have a recipe you want the world to know and an entrepreneurial spirit? If so, you may want to consider getting your food product on the shelves at local retailers and grocery stores. Producing, marketing, and selling your product is possible without a large manufacturing food manufacturing business backing you, but how do you get started?

Here is how to sell food products to grocery stores to kickstart your career in the food industry.

Permits and Regulations

You must obtain the correct permits and ensure your products adhere to FDA codes. Check with your city and state’s offices to receive any required permits for legally operating a food manufacturing business.  

You will also need to consistently test your food products to appropriately label them with nutritional information, and for safety and regulatory inspections. You can outsource this step with a food testing laboratory that uses scientific methods such as chromatography applications for accurate and reliable results.

Perfect Your Packaging

Your product needs functional and attractive packaging to make it onto the shelves in a local grocery store. Use a local graphic shop, outsource with a packaging company, or if you have the creative skills and resources, design your packaging yourself. No matter what route you take, make sure all required labels are visible to get your product approved.

Develop a Fair Price

Everyone wants to believe their product is the best on the market and is therefore worth a higher price, but this is not always the reality. Consider the cost to make the item, the profit margins you need to stay afloat, and the trends in similar food products to come up with a fair and profitable price.

Pitch Your Product

The final step in how to sell food products to grocery stores is to pitch your product. Set up meetings with local retailers and be prepared to prove your product's worth. Highlight lists of potential buyers, what makes your product stand out, the packaging and pricing, and how it suits their store and customers precisely. Be sure to bring all the necessary documentation and samples along as well.

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